What Listing Agents Should Do for Sellers
In the Boston Globe Real Estate Blog Rona Fischman tried to explain what good listing agents should do for sellers. Since she only works for buyers and not sellers she really only covered the basics. Below is my comment adapted from my "Seller's Benefit Statement" that she graciously posted to her blog entry. To see what she wrote and the other comments. Click here.
Hey Rona,
You only touched on the basics of what a good listing agent does.
Good listing agents market your property of which advertising is one part of it. Before you promote the property you need to decide what kind of buyer is most likely going to buy this property and then build your marketing plan to attract that type of buyer. A comprehensive marketing plan should have these elements in it:
1. A Competitive Market Analysis to position the property properly.
2. Determine beforehand the best type of financing for the property so the property conforms to that financing.
3.Home Enhancement and Staging
4.Estimated Proceeds the seller will expect from the sale.
5.Determine the "Salability Potential" of a property by preparing a salability checklist
6.Enter the listing in the Multiple Listing Service (MLS) and then have it upload to Realtor.com with an enhanced listing and upload to all the other sites linked to the MLS like Boston.com
7.Prepare Property Information Flyers
8.Put up a yard sign and directional signs
9.Internet exposure
10.Just listed postcards to appropriate people and target areas where your target buyer is living.
11.Office/Broker Promotion
12. Open Houses
13.Local Advertising
14.Progress Reports
15. Review and assist negotiating the purchase offer
16. Relocation Assistance
17. Provide a Sales Guarantee and Easy Out Pledge
Hey Rona,
You only touched on the basics of what a good listing agent does.
Good listing agents market your property of which advertising is one part of it. Before you promote the property you need to decide what kind of buyer is most likely going to buy this property and then build your marketing plan to attract that type of buyer. A comprehensive marketing plan should have these elements in it:
1. A Competitive Market Analysis to position the property properly.
2. Determine beforehand the best type of financing for the property so the property conforms to that financing.
3.Home Enhancement and Staging
4.Estimated Proceeds the seller will expect from the sale.
5.Determine the "Salability Potential" of a property by preparing a salability checklist
6.Enter the listing in the Multiple Listing Service (MLS) and then have it upload to Realtor.com with an enhanced listing and upload to all the other sites linked to the MLS like Boston.com
7.Prepare Property Information Flyers
8.Put up a yard sign and directional signs
9.Internet exposure
10.Just listed postcards to appropriate people and target areas where your target buyer is living.
11.Office/Broker Promotion
12. Open Houses
13.Local Advertising
14.Progress Reports
15. Review and assist negotiating the purchase offer
16. Relocation Assistance
17. Provide a Sales Guarantee and Easy Out Pledge
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