Market History and Days on Market - Two Great Stats to Have as a Buyer!

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That's right!  Market History of the property and Days on Market or (DOM) are two great pieces of information to have to be able to negotiate a great deal as a buyer.  Why's that?

Time is a lubricant that greases the seller's motivation to sell.  When a property comes on the market the seller is full of expectations of a quick sale at full or near to full price.  If the property is priced correctly it will happen.  If it doesn't happen it's only with time and with feedback from the market does the seller realize that the market has rejected the initial offer.  For the serious seller, s/he will adjust the price to better align their property with the market.

This is where the market history comes into play for the buyer.  In MLSPIN, the multiple listing service for my area, they compile the market history for the listing of the property.  Changes to the listing sheet such as going under agreement and then coming back on the market or price changes with the date of the change are noted in the market history of the listing.  This info. is available to the agents only.  So, if you are working with a buyer agent they should be sharing this information with you as part of their fiduciary duties.

When you look at the market history in conjunction with the DOM you get a good picture as to the motivation of the seller.  For example, if the property has been on the market for 155 days and no price drops and no accepted offers in a declining market you will have a strong sense that the seller is not serious about selling and they are waiting for someone with "sucker" tattooed on their forehead.

Which reminds me of a story.  I showed a multi-family to this couple one day.  The husband had all kinds of artwork on his body which you could see when he wore shorts and a T-shirt.  After looking at the property we were in the backyard discussing the property which needed a ton of work. It was in rough shape. This couple thought the property was way over priced. They were asking out loud how the seller could ask that kind of money for the property and without thinking I said, "They are looking for someone with sucker tattooed across their forehead."  Upon which the wife said, "My husband has a lot of tattoos but that isn't one of them."  We had a good laugh over that one.

On the other hand, if you see the property has been on the market for 155 days with no accepted offers and the seller has been lowering the price consistently over that 155 days then you get a strong sense that they are motivated to sell the property and should be more welcoming to your lower priced offer.

You, as the buyer, armed with this information with your buyer agent will be better able to read the motivation of the seller and therefore negotiate from a stronger position.  Unless you have "sucker" tattooed across your forehead find out the Market History and Days on Market on a property before making an offer.




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This page contains a single entry by Paul J. Frank published on December 4, 2007 12:08 PM.

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